The hands behind it
I scope it, build it, and stand behind it.
Not a freelancer, not an agency
Most businesses looking for serious digital work end up choosing between two bad options: a solo operator with a rotating cast of freelancers who vanish mid-project, or a bloated agency with a polished pitch and a senior team on the proposal, while juniors do the actual work and the monthly retainer makes your accountant wince.
I'm the third option: one seasoned operator, a DTC and CRM veteran, doing the core work myself and bringing in a small, vetted team of specialists I've worked with for years when a project calls for it. No account managers, no juniors handed the keys after the pitch, no bench of strangers.
A track record
That combination has delivered everything from complex CRM implementations and multi-market Shopify stores to security overhauls and custom web applications. Different industries, different scales, the same standard every time.
How I work
I work with the best tools available, including AI, and I'm not shy about it. AI in the hands of an experienced craftsman is a force multiplier: faster, sharper, more thorough. What it does not do is replace judgment, taste, or accountability. I use it the way a master woodworker uses a better saw: the craft is still in the hands holding it.
Small, on purpose
I felt thin, like butter scraped over too much bread.
That is the feeling I avoid. A craftsman spread across too many projects stops being one, so I'm deliberate about how many clients I take on. Fewer clients, deeper engagement, better results.
