Selected work
Systems we've built across our careers: client projects, our own builds, and full-time roles. Labeled honestly. For each, the problem, what we did, and what changed.
All projects, strongest first
Rebuilt a mobile detailer's site as a fast, self-maintaining platform.
HM Car & Boat Detailing
A slow, plugin-heavy WordPress site rebuilt by hand on Next.js 16: fully accessible, and with a photo gallery that updates itself.
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Built the acquisition pipeline from day one, and it ran for years.
BRANDED (now Essor)
Selected HubSpot and built an acquisition outreach system from zero for an Amazon-brand acquirer. The pipeline lasted years, at 5.4% lead-to-acquisition.
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Built a brand and its entire commerce stack from a blank page.
Undrdog Surface Products
Built from zero for a Texas car-care brand: Shopify Plus, a custom Carfax integration, Pro verification, and a community-first CRM.
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Turned blind ad spend into data-driven subscriber growth.
The Daily Upside
Site rebuild, deliverability fixes, and subscriber-value attribution for a financial newsletter, back when it had 20,000 subscribers, not millions.
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Rebuilt the email infrastructure behind the Middle East's largest job platform.
Bayt.com
Email infrastructure for the Middle East's largest job platform: from no metrics and no bounce handling to 90%+ inbox placement, 220M emails a month.
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Segmented onboarding that lifted website conversion by 50%.
Split Dragon
Replaced one generic onboarding sequence with four behavior-tailored funnels for a SaaS trusted by 3,000+ Shopee and Lazada sellers across Southeast Asia.
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Wherefore, a calm and honest tool for deciding where to live.
Wherefore
A product we founded and run. It helps you work out what you actually need from a place, then measure any place against it. Live at wherefore.app.
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Built a portfolio you can talk to, an AI that answers for me.
NemPuhalo.com
A proof-of-concept 'chattable CV': instead of a contact form, the main thing you do is ask a trained agent about my work, and it emails me the real leads.
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Rebuilt a fire-protection contractor's site on a faster, self-updating stack.
BrandFix Sverige AB
A Next.js 16 rebuild for a Swedish fire-protection contractor: fully accessible, a gallery the team updates themselves, inquiries always delivered.
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Turned our dojo's brochure site into a trilingual home for three countries.
Bujinkan Aryu Dojo
A three-language site for a martial-arts network across Serbia, Austria and Sweden: accessible, easy to find locally, every inquiry in one inbox.
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Moved a family's decade-old cattery off WordPress and gave its waiting list a real home.
Bastet Beauty Cattery
A Belgrade cattery rebuilt on Next.js 16: fast, accessible, and easy for a non-technical family to keep current, with every kitten inquiry safely captured.
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Gave a Belgrade cat boarding house a calm, calls-first home online.
CatHome (Belgrade cat boarding)
A family-run, no-cages cat boarding house, rebuilt on Next.js 16. Fast, easy to trust, and built so a booking never slips through.
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Rebuilt our family's driving instructor a fast, accessible site, and kept every URL he'd earned.
Instruktor vožnje (Goran Đorđević)
Goran has taught our family to drive since 2004. We rebuilt his old WordPress site on Next.js 16: every address kept, forms that reach him instantly.
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